The beer is coming. The Founding Society goes first.

No beer for sale yet (we're brewing). But the Society is real, and the merch ships now. Reserve your spot for the beer, and grab the merch below — every price already includes US shipping.

The Hansum badge

The Founding Society · pre-sale

Be a founding member.

  • A woodcut-badge trucker hat (ships first)
  • A "Certified Hansum" enamel pin
  • First claim on the first batch of Hansum
  • An invite to the launch party
  • Founding-member status, forever

$45 · limited founding run

Reserve your spot

Reserving joins the Hansum Society. You'll be first in line the moment the pre-sale opens for payment.

The Merch

Wear the joke. It looks good on you.

Hansum badge foam trucker hat

Hansum Trucker Hat

The woodcut badge, on a foam trucker.

$32

Reserve
Hansum woodcut badge tee

Hansum Tee

The woodcut badge. Soft, premium, deadpan.

$30

Reserve
Hansum badge can cooler koozie

Hansum Koozie

Keep it cold. Keep it hansum.

$14

Reserve
Certified Hansum enamel pin

Certified Hansum Pin

Gold enamel. Official membership.

$12

Reserve
Hansum woodcut badge poster

Woodcut Badge Poster

Letterpress-style. Gallery-grade silly.

$24

Reserve

Every price includes US shipping. Made to order and shipped in 3–7 business days by our print partner. Founding Society members get first access to the beer.

Not in the Society yet?

Free to join. First to the first batch. The store opens to members first.

Join the Hansum Society