The beer is coming. The Founding Society goes first.

No beer for sale yet (we're brewing). But the Society is real, and so is the merch. Reserve your spot and you're first to the first batch — and first to wear it.

The Hansum badge

The Founding Society · pre-sale

Be a founding member.

  • A woodcut-badge trucker hat (ships first)
  • A "Certified Hansum" enamel pin
  • First claim on the first batch of Hansum
  • An invite to the launch party
  • Founding-member status, forever

$45 · limited founding run

Reserve your spot

Reserving joins the Hansum Society. You'll be first in line the moment the pre-sale opens for payment.

The Merch

Wear the joke. It looks good on you.

Hansum badge foam trucker hat

Hansum Trucker Hat

The woodcut badge, on a foam trucker.

$32

Reserve
Hansum woodcut badge tee

Hansum Tee

The woodcut badge. Soft, premium, deadpan.

$30

Reserve
Certified Hansum enamel pin

Certified Hansum Pin

Gold enamel. Official membership.

$12

Reserve
Hansum woodcut badge poster

Woodcut Badge Poster

Letterpress-style. Gallery-grade silly.

$24

Reserve

Merch ships when the store opens for payment. Founding Society members get first access and first dibs.

Not in the Society yet?

Free to join. First to the first batch. The store opens to members first.

Join the Hansum Society