A premium lager for people who don't take themselves too seriously, but do take their beer seriously.

Crisp, clean, criminally easy to drink. Wrapped in a heritage badge and a straight face. The well-dressed wink in a can.

Why Hansum

Three good reasons. One of them is the beer.

  1. A genuinely good lager

    The joke is the door. The beer is the reason you come back. Sub-5% ABV, low-bitterness, hansum and uncomplicated.

  2. Brewed close to home

    Made in California, poured in Los Angeles first. We're winning the back bar before we win the world.

  3. Looks good on a shelf and a hat

    Premium enough for the good bar. Funny enough to wear. The badge does the bragging so you don't have to.

Meet the Hansum Man

He is certain he gets more hansum with every sip.

And somehow, he's right. He doesn't know he's a joke — that's what makes him charming. He likes you. He thinks you're getting more hansum too. He's probably right about that as well.

Where it started

A child's crayon-and-marker portrait titled 'My Dad is...' listing funny, loving, kind, hansum, cool, happy, silly, nice — with the word hansum spelled the way a kid hears it.
Kai's Father's Day drawing. The one that named the beer.

It started with a Father's Day drawing.

My son Kai drew me. He listed everything a kid says when he loves his dad, funny, kind, cool, silly, nice, and spelled the best one the way he hears it: hansum.

I never fixed it. I framed it, and then I built a beer around it. That's why the joke is always warm. "Hansum" came with love already attached, and every can carries a little of it.

The Lineup

One flagship. A hansum family to come.

Hansum Originalthe hansum lager · flagship
Hansum Litefor when you're already hansum enough · soon
Hansum Cervezamuy hansum · soon
Tall Dark & Hansumtall, dark, and hansum · soon
Stay Hansumhansum, responsibly (non-alc) · someday
Old Hansum Reserveaged to perfection, like me · someday

Be there for the first batch.

The Hansum Society gets the first cans, the first merch, and the first invitations. Membership is free. Looking good is included.

Welcome to the Society. You're already looking better. ✦